Digital Advertising for Contractors
Digital marketing can be tough to take on by yourself, but where do you start?
As a contractor, you know how to provide the skill that you were trained to do. Whether that’s roofing, home remodeling, masonry, or carpentry, you are great at what you do. Sometimes a carpenter can put up a deck or install some drywall. Or a plumber knows some electrical. But what contractors do you know that are good at digital marketing in addition to their skilled trade? Probably can count the number on one hand, am I right?
So what is digital marketing?
Digital marketing is typically any marketing you do online. That could be a Facebook page, a Google ad, or a website. Social media is fantastic for getting the word out, but it should not be the only source of advertising a company does.
Just how you are great at what you do, there are digital marketers great at what they do. Just like your contractor world, there are many bad apples out there that have tarnished the art of digital marketing. Let the professional marketers do what they do best, while you focus on your business.
Not all companies are created equal.
When considering a marketing company to take on your advertising online, many things must be considered.
- How many years experience do they have?
- What are some examples of websites they have created?
- What are some examples of actual results they can provide?
- Do they understand the market?
- Are they based in the US?
- Is their pricing typical for the services they offer?
What is SEO?
The term gets thrown around a lot, but what does it actually mean? Many business owners “think” they understand SEO, but its only about 1/3rd of what it all entails.
SEO stands for Search Engine Optimization. Which means, you are optimizing your website to be favorable to the search engines. In turn, your website will be locatable when your customers are looking for your product or service. You are appeasing the search engine gods. Optimizing your website comes in 2 different flavors:
- “Onpage” SEO
- “Offpage” SEO
We will break each one of these SEO categories down as there is much to be learned below the surface.
The way I like to put it, you can build a fantastic ship but if its at the bottom of the ocean nobody will find it. Or better yet, you build a beautiful ship and it sits at a desolate dock on a desolate island where nobody can see it, let alone find it.
What you need to do is build a road off of the main highways (Google & others), add a few billboards along the way, maybe some flashing arrow signs, and then people can find your fancy business website. But how do you accomplish that?
Onpage SEO is the physical content you have on your website. Keyword-heavy written content is one primary example.
Offpage SEO can get a little more technical. But in a nutshell, offpage SEO is other websites pointing to your website. We call these backlinks. Other websites on the internet linking back to your website.
Organic SEO is King
Pay Per Click is great, but once you turn off the hose the traffic stops. SEO is permanent. Once you do it, it’ll always be there. While you may have to update and continue to backlink and optimize/update your site, it is worth it. You can dominate even over the paid advertisers online in today’s market. Not many people are willing to invest in high-quality organic SEO. Everybody wants the “quick fix” which is PPC. Don’t be like everybody else if you want to win the traffic game, invest in SEO for your digital properties.
To learn more, visit NationwideAutomation.com. They provide turn-key SEO packages ready to purchase to take the burden off your shoulders. while they do the heavy lifting.
Business owner dedicated to providing business clients with the best experience to own the market— digitally.